Operations

Freebirds rolling out new prototype

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May 25, 2022

Texas-based Freebirds World Burrito is unveiling a restaurant prototype this year with updated interiors, murals, seating, a patio and lighting enhancements.

"As we execute upon our Vision to become the largest, most loved burrito chain in Texas, we are evolving our restaurants to create the best experience for our Tribe and guests," CEO Alex Eagle said in a company press release. "Our new prototype is easily scalable and adaptable which means we can bring our craveable and endlessly customizable burritos and bowls to even more communities across Texas."

Future Freebirds locations will be mostly freestanding or end-cap locations ranging from 1,500 to 3,500 square feet with a large deck roof that covers a terrace for outdoor dining. The layouts integrate a direct path to the Freebirds counter, with clear paths for a practical mobile pick-up station that keep lines moving. Outposts will also introduce more drive-thru locations, which Freebirds has been testing for online pickup-only at its recently opened Spring, Texas, unit.

The first new Freebirds prototype will debut later this year. Freebirds partnered with Livit, global experts in guest experience design to come up with their new prototype and small format iterations. Partnering with the brand design agency Helm's Workshop, Freebirds has also updated its brand logo and design guidelines.

Created in Texas with headquarters in Austin, Freebirds has 60 locations throughout the state.