Franchising
Freddy's rolls out online fundraising platform
September 6, 2022
Freddy's Frozen Custard & Steakburgers has tapped Force4Good as its online platform for community fundraising.
"Freddy's Frozen Custard & Steakburgers has a long tradition of assisting local communities through fundraising," Erin Walter, Freddy's VP of brand marketing, said in a company press release. "With this new technology, our franchisees can do even more to support local church groups, schools, athletic teams, and other community organizations."
Force4Good's online platform identifies the optimal timing to hold the event, manages turnout, determines sales and donation levels and streamlines correspondence with the non-profit group. Comprehensive reporting and tax results are immediately available after an event has concluded. The platform is customizable to ensure a fully-branded experience, according to Steven Cook, co-founder, Force4Good.
"Fundraising is critical to building community relations, increasing foot traffic, and building a restaurant's customer base," he said in the release. "Force4Good takes care of the hard work — the scheduling, marketing, even the taxes. This allows the store to focus on what it does best."
Based in Wichita, Kansas, Freddy's ran a pilot test of the program in 30 stores in Missouri and Illinois earlier this year. After seeing the success of those locations, the company rolled out the program in July to a total of 400 locations nationwide, according to the release.
Force4Good fundraisers average $650 in sales, $137 in donations, and 20 new restaurant customers.
