Marketing

Freddy's launches kids meals with toys

Kids Meals are now available to order at Freddy's locations nationwide via drive-thru, in-restaurant dining and pickup or delivery. Photo: Freddy's

March 7, 2024

Wichita, Kansas-based Freddy's Frozen Custard has created kids' meals featuring a cast of characters led by its mascot, FredHead. Each meal features a choice of a single cheeseburger, hot dog or chicken tenders as well as a side of shoestring fries or applesauce and a milk or juice. They also contain interactive toys, including stickers, games, two-sided puzzles and board books. Kids Sweet Treats are also a new addition to Freddy's Kids Menu. OREOcustard cookies are available for $1.99 when purchased with a Kids Meal, or guests may opt for a Mini Create-Your-Own Sundae or Mini Dirt 'N Worms made with freshly churned vanilla frozen custard.

"Our team at Freddy's believes in creating an enjoyable dining experience for families, and our new Kids Meals exemplify that commitment," Laura Rueckel, CMO, said in a company press release. "Designed to make every dining experience an entertaining and memorable adventure for our youngest guests, FredHead, along with his crew Sundae and the four-legged Hotdog, represent kindness and having fun with friends and family. We are delighted to introduce the world of FredHead and his friends through our craveable meals and fun-filled toys."

A FredHead plush is also available to order at https://freddysmerch.com, along with a variety of Freddy's branded merchandise.

Freddy's Frozen Custard & Steakburgers has over 500 locations across 36 states nationwide.