Franchising

Freddy's knocks it out the park in St Louis

Provided

March 1, 2023

Freddy's Frozen Custard & Steakburgers has scored its first Major League Baseball location within Busch Stadium, home of the St. Louis Cardinals. Owned and operated by Delaware North Sportservice, the restaurant will open March 30 when the Cardinals start their season against the Toronto Blue Jays. In addition to its latest MLB stadium restaurant opening, the rapidly growing franchise concept currently operates in other non-traditional venues such as airports, casinos and college campuses.

"At Freddy's, non-traditional locations continue to be an integral part of our franchise offering, and we strongly believe that being able to put our brand in high-traffic locations like that of Busch Stadium not only gives us an opportunity to attract new audiences but also capture sales," Andrew Thengvall, chief development officer, said in a company press release. "Freddy's is honored to be able to add a concession in Busch Stadium. This new location is a testament to the unmatched power of The Freddy's Way among any demographic, market or location."

Located within the ballpark's Budweiser Terrace right field, the Wichita, Kansas-born concept's non-traditional location will serve a handful of the brand's menu items, including Freddy's Original Double and Bacon Double, as well as Freddy's shoestring fries and cheese curds.

"We're thrilled to partner with Freddy's Frozen Custard & Steakburgers in bringing quality, craveable food we know our fans will enjoy," Vicki Bryant, Cardinals VP of event services and merchandising, said in the release. "With several locations in the St. Louis area, Freddy's has established a dedicated following in our community, making the brand a natural fit for Busch Stadium."

Along with the chain's 2022 growth in traditional-formatted locations, Freddy's opened its second casino location in Friant, California's Table Mountain Casino.

The 460-unit brand is on pace to have 800 units by 2026. Franchise opportunities remain in nine of Canada's provinces, excluding Quebec, and in the U.S., including the Northeast, Upper Midwest, California, Florida, Oregon and Washington as well as large metro areas such as Pittsburgh.