Franchising

Freddy's hitting up Chi-Town

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August 23, 2022

Freddy's Frozen Custard & Steakburgers is accelerating development in Illinois with the signing of a multi-unit development agreement with Asif Poonja of JAM Equities to bring six locations to Chicago. The announcement builds on the brand's development there this earlier this year, adding 13 locations to its pipeline for the market in Q1.

"The development success we've been able to achieve in Chicagoland is a testament to the incredible franchise groups who are bringing Freddy's to the market," Andrew Thengvall, chief development officer, Freddy's, said in a company press release. "We strongly believe that our newly formed partnership with JAM Equities will propel our growth even further. Asif has extensive local knowledge and experience in the foodservice industry, and we know that his leadership will position their future units for success with our brand."

With over 25 years of experience owning and operating QSR concepts, Poonja and his team run nine Popeyes restaurants in Iowa and Chicago and will add four by year's end.

"To broaden our portfolio, we have been actively searching for a proven concept that holds a unique position within the QSR industry," Poonja, said in the release. "Through our research, we confirmed that Freddy's is one of the fastest-growing franchises in its segment, and we believe it complements our other brands well."

Freddy's Frozen Custard & Steakburgers has 440 locations across 36 states.