Franchising

Freddy's expanding in Chicago

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April 28, 2022

Wichita, Kansas-based Freddy's Frozen Custard & Steakburgers signed six multi-unit agreements to bring 64 locations to new and existing markets, including North Carolina, South Carolina, Texas, Louisiana, Illinois and California. Most notably, existing Freddy's franchisees of more than a decade, M&M Custard, inked an agreement to expand the brand's footprint in Chicago with a commitment to develop 13 locations in Lake and McHenry counties. Additionally, Freddy's opened 11 locations nationwide in Q1 and is on track to open over 50 locations throughout 2022.

"As we celebrate the one-year anniversary of our acquisition by Thompson Street Capital Partners, we're happy to report the Q1 franchise development success we experienced — particularly following such a strong year in 2021. While we've remained true to Freddy's core pillars, under new ownership, we've worked to streamline operations for our entire system, allowing for a higher AUV and enhancements to our business model as a whole," Andrew Thengvall, chief development officer at Freddy's, said in a company press release. "The support of our franchisees has been remarkable through the transition, and we're extremely proud of their desire to continue to invest in Freddy's. The Upper Midwest has been a priority market for us over the past couple of years, and we're thrilled that M&M Custard will further develop our footprint in Chicago."

M&M Custard opened its first Freddy's location in 2012 in Jefferson City and now operates 35 across six states.

"Since making our first investment in Freddy's over 10 years ago, we've fully believed in the concept's growth potential, and we are proud to bring the genuine hospitality and craveable menu items to new markets," said Eric Cole of M&M Custards. "With each new opening, our passion for Freddy's only strengthens alongside the impressive leadership and proven business model that continues to equip us with the tools needed to scale our flourishing business. The Chicagoland area currently has six existing locations, and the strong demand for a greater presence easily drew us to further grow Freddy's footprint there. We're looking forward to spearheading this growth in the Midwest."

Freddy's has over 430 locations across 36 states.