Staffing

Freddy's adds 3 execs to leadership team

Provided

September 29, 2021

Freddy's Frozen Custard & Steakburgers has named Laura Rueckel as CMO and and Erin Walter as VP of Brand Marketing. Additionally, the Wichita, Kansas-based brand has also promoted Jill Tinsley to director of Communications. She joined Freddy's in 2019 as manager of Public Relations.

"I'm thrilled to welcome Laura and Erin to our fast-growing team at Freddy's, each of whom brings an unparalleled level of expertise that will elevate the strategic approach behind our marketing efforts," Chris Dull, Freddy's CEO, said in a company press release. "As we celebrate our latest executive appointments, we're also delighted to recognize the well-deserved promotion of Jill Tinsley, who has been a tremendous asset for the brand over the last several years.

"Our franchisees are the foundation of Freddy's, which is why we've continued to prioritize investing in our leadership team and marketing expertise to ensure they have access to best-in-class support."

Prior to joining Freddy's, Rueckel was VP of Marketing for Edible Brands, where she led marketing for its 1,000 stores in the United States and Canada.

Walter came from Global Franchise Group LLC, and most recently held the position of director of Marketing for Round Table Pizza, where she was responsible for executing engaging, interactive marketing to drive awareness, traffic and overall profitability for the brand.

"It's an exciting time to be part of Freddy's, and with these latest additions to our leadership team, we're positioned to continue accelerating all of the momentum achieved over the past several years and reach new heights," Dull said.

Freddy's, which has more than 400 locations, has opened over 20 restaurants this year and will add 20 before the end of 2021.