Former Manhattan CEO to expand Elevation Burger
February 15, 2010
Elevation Burger has signed a multiunitfranchising deal for additional stores in New York, and to open the first few locations in Connecticut.
The company has signed a seven-unit deal with Daniel Magnus, the fomer CEO of Metro New York Inc., the publisher of the flagship U.S. edition of the world's largest newspaper. Magnus will build locations in Westchester County, N.Y., and Fairfield County, Conn.
"With the addition of Daniel Magnus to the Elevation Burger franchise, I'm very pleased with the way we are penetrating the New York Tri-State market both in New York City and now the surrounding counties. Elevation Burger continues to grow and I'm very happy with the caliber of franchisee we continue to attract. [That's] a sure sign we are doing things right," Elevation Burger CEO Hans Hess said in a news release.
Elevation Burger has announced several other franchise deals this year for the New York, Texas and Baltimore regions.