Staffing

Former Better Buzz Coffee COO takes lead role at Yoshinoya America

Photo: Yoshinoya America

May 28, 2025

Yoshinoya America has appointed Paul Nishiyama as president. He most recently as chief operating officer at Better Buzz Coffee and previously held several senior executive positions at Rubio's Restaurants Inc.

"We are delighted to welcome Paul to Yoshinoya America," Nori Ozawa, chairman of Yoshinoya America, said in a company press release. "His record of success and results-oriented leadership makes him the perfect candidate to lead Yoshinoya America's future expansion plans."

Yoshinoya, founded in Japan in 1899, operates or franchises over 2,000 restaurants globally. It has 100 locations in California.