Fluffy Fluffy expanding to Georgia

Canada-based Fluffy Fluffy, a dessert cafe known for Japanese souffle pancakes, is opening locations in Buford and Tucker, Georgia, with further plans for statewide expansion.

"We chose to open stores in the Atlanta area because we believe the diverse food scene will make it the perfect place to introduce Fluffy Fluffy as we continue our U.S. expansion," Benson Lau, founder and director of business development, said in a company press release. "We firmly believe that our unique offerings and varied flavors have the power to bring communities together, and we look forward to expanding further in the Atlanta area."

Founded in 2018, Fluffy Fluffy began franchising in 2020. Known as Fuwa Fuwa in its international locations, it has 30 cafes in the UK, Canada, China and France, three in the U.S. and 20 in development.

Including the franchise fee, the initial investment for a Fluffy Fluffy franchise is $50,000.