Franchising

Flay for all: Bobby's Burgers rolls out franchising strategy

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March 23, 2022

Bobby's Burgers, a four-unit, Las Vegas-based chain co-founded by Chef Bobby Flay, is launching a franchise growth plan, targeting major cities, including Charlotte, Las Vegas, Denver, Phoenix, Dallas, Philadelphia and Toronto. Bobby's, which can be a quick serve or fast casual concept, may operate in non-traditional, inline, endcap or freestanding buildout options.

"Bobby's Burgers is where craveability and approachability meet," Flay said in a company press release. "I am proud of what we have built with Bobby's Burgers. It's now time to grow the brand, so I am beyond ready to launch our franchise initiative."

Flay's features seven burgers, including the signature Crunchburger (American cheese, a thin layer of potato chips and Bobby's Sauce), Brunch Burger (egg, bacon and American cheese), BBQ Smokehouse Burger (bacon, crispy onion, chipotle barbecue sauce and American cheese) and Nacho Burger (queso, tomato salsa and pickled jalapeños). A fried chicken sandwich with aji amarillo mayo, slaw and pickles, and Bobby's Veggie Burger (American cheese, BBQ mushrooms, chickpeas and quinoa) complement the menu. Sides include fries (cheese- and bacon-topped options) and hand-battered onion rings. Milkshakes round out the dining options (vanilla, dark chocolate, cookies and cream, strawberry and pistachio).

"Working with Bobby Flay to bring his iconic flavors nationwide and beyond has been a thrill," said Laurence Kretchmer, co-founder and managing partner of Bobby's Burgers, "What makes Bobby's Burgers so special is Bobby has handcrafted the entire menu and people are really able to taste the flavors he has infused in every bite they take. We have some big things in the pipeline, and we are continuing to look for the best and brightest franchisees to help us cultivate this brand across key markets so that it truly is Flay For All."