Flavorful Chicken Dishes Take Wing at Friendly's

 

WILBRAHAM, Mass., Aug 22, 2005 (BUSINESS WIRE) -- Americans just can't seem to get enough chicken. Whether it's hearty barbecue or a lightly grilled fillet, chicken is a universal favorite that's so delicious and nutritious the average person eats 89 pounds of it every year. And from August 29 through October 30, Friendly's offers chicken lovers five special reasons to dine out, with an expanded menu of chicken dishes in flavors ranging from the Deep South to the Far East. "When looking for a relaxing place to eat after finishing up back to school shopping, returning from that last day at the beach, or coming home after a fall football game, guests can stop off at Friendly's to enjoy one of our tempting chicken meals--and top it off with our delicious ice cream," said Pete Bell, Senior Director Brand Marketing at Friendly's.

Featured on the Friendly's menu are:

-- Firecracker Chicken Basket -- this brand new addition to the Friendly's menu crackles with flavor. Crispy chicken strips tossed in our spicy BBQ glaze. Served with salsa ranch dressing for dipping, golden fries and creamy cole slaw.

-- Oriental Sesame Chicken Basket -- back by popular demand! Strips of crispy chicken breast tossed in our oriental ginger glaze and lightly sprinkled with sesame seeds. Served with a bold wasabi ranch dipping sauce, golden fries and creamy cole slaw.

-- Honey BBQ Chicken Basket -- here we go again! Crispy, sweet and tangy. Tender chicken strips tossed in our honey BBQ sauce, with a cool ranch dip. Served in a basket with golden fries and creamy cole slaw.

-- Alpine Chicken Platter -- tender grilled chicken breast with a creamy mustard sauce, lightly smoked ham, and melted Swiss Cheese. Served with mashed potatoes, garden vegetables and grilled garlic bread

-- BBQ Chicken Platter -- grilled chicken breast in BBQ sauce topped with Monterey Jack and Cheddar cheeses and scallions, served over crispy Fronions, with mashed potatoes, corn and grilled garlic bread.

"Two out of three Americans dine out on chicken at least twice a month," added Bell. "Our featured chicken dishes offer them another reason to choose Friendly's."

Another incentive for anyone to come to Friendly's is the Happy Ending Sundae offered free with any featured chicken dish. This Friendly's favorite is now available in a mouth-watering, brand new flavor -- Peanut Butter Brittle. Peanut butter ice cream mixed with peanut brittle and a rich peanut butter swirl. Loaded with fudge sauce, whipped topping and a cherry, a Peanut Butter Brittle sundae is an unbeatable ending to any meal.

Guests at participating Friendly's restaurants can upgrade the free Happy Ending size Sundae to a three- or five-scoop treat that will satisfy the most ravenous ice cream lover.

Friendly Ice Cream Corporation (FRN) is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 525 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,500 supermarkets and other retail locations. With a 70-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. More information on Friendly's can be found at friendlys.com.

SOURCE: Friendly Ice Cream Corporation

Friendly's Restaurants Maura C. Tobias, 413-543-2400, ext. 2814