Franchising

Flame Broiler relaunching franchising

Flame Broiler founder Younger Lee named his sons, Christian Lee and Daniel Lee as president and CIO, respectively. Photo: Flame Broiler

April 2, 2024

Flame Broiler, a Korean-inspired fast casual restaurant known for its rice bowls, is relaunching franchising after a five-year hiatus to focus on building a stronger Restaurant Support Center. The team also enhanced support for existing franchisees and laid the groundwork for sustainable growth under the leadership of the family's second generation, said President Christian Lee, who recently joined the leadership team, along with his brother, CIO Daniel Lee.

"We eagerly look forward to the leadership of Christian and Daniel Lee as we continue to expand our family and embrace change," founder Young Lee said in a company press release. "The re-launch of franchising marks a significant milestone for Flame Broiler, opening up new opportunities for growth and innovation. Join us in congratulating and cheering them on as they ignite the future of Flame Broiler, bringing our mission of providing simple, healthy fast food to even more communities across the country."

Founded in 1995 in in Orange County, California, by Young Lee, Flame Broiler has expanded across five states.

"Flame Broiler is entering an exciting new chapter," Christian Lee said in the release. "We're thrilled to re-launch franchising and invite key partners to join us in our mission to simplify access to good food in every neighborhood."