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Fishbowl upgrades analytics to help operators boost traffic, loyalty

Designed to arm restaurant executives with actionable data to drive sales, the new product combines information about customer behavior and preferences with various demographic and psychographic profiles.

January 21, 2016

Fishbowl, a provider of restaurant decision sciences and 1:1 Marketing Automation, has announced the launch of its next-generation automated insights and decision support capabilities, combining the latest in customer acquisition and engagement analytics.

The customer analytics solution tracks behavior throughout the customer life cycle, blending data from payment systems, online ordering, reservations, loyalty programs and e-marketing into a one-stop dashboard for more targeted decision-making, said Fishbowl President and CEO Dev Ganesan.

"Consumer behavior is changing faster than ever and the high level data traditionally used by restaurant operators is simply not enough to make cost-effective decisions," Ganesan said. "We will continue to enhance our customer analytics solution to give time-strapped operators the critical metrics they need to increase guest traffic and loyalty."

Designed to arm restaurant executives with actionable data to drive sales, the new product combines information about customer behavior and preferences with various demographic and psychographic profiles, Ganesan said. It allows busy leaders to make informed decisions that maximize marketing budgets while engaging the guest groups that matter most to their brands. The business impact for clients is further enhanced through a highly orchestrated, cross-channel and personalized marketing automation that enables them to efficiently and effectively act on the insights. 

"As a heavy user of Fishbowl’s customer analytics platform, I am excited about the new release," said Rob Gotti, CMO of casual dine restaurant Not Your Average Joe's. "The ability to understand which KPI's are changing and digging into the 'why' will allow for greater insights. The Fishbowl cockpit is easy to navigate and will help me manage the day-to-day business. The ability to easily act on insights and drive meaningful customer engagement, in a closed loop environment through digital marketing channels, means we can drive customers into the restaurants and gain further momentum in our business."

Ganesan said the enhanced platform will now offer:

• Full suite of C-level dashboards with drill downs to understand business drivers
• Customizable reports for sales, customer behavior, and marketing effectiveness
• Ability to automate segment creation and execution based on customer behavior
• Data lake with multidimensional view of customer built from multiple touchpoints
• Rapid ingestion of multiple data sources into the data lake without specialized programming skills
• Enhanced customer matching algorithm to connect multiple data sources