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Firewurts looking to franchise

Firewurst, a fast casual concept serving flame grilled sausages, burgers and hot dogs, based in Raleigh, North Carolina, has officially launched its franchising efforts.

September 2, 2015

Firewurst, a fast casual concept serving flame grilled sausages, burgers and hot dogs, based in Raleigh, North Carolina, has officially launched its franchising efforts. Family-owned and operated by the father-sons team of Bill, Chas and Dan Morgenstern, Firewurst will focus its growth plans in the Carolinas in order to build brand concentration and awareness, said Chas Morgenstern, president of Firewürst Holdings Inc.

"We understand there are many choices when it comes to buying a restaurant franchise," he said. "When our family developed the Firewurst concept, we began with the franchisee in mind. Every sourcing decision, vendor relationship, and marketing initiative has been aimed toward scalability. We've developed a menu that is unique and appealing to a wide range of consumers. Over the past three years, we have made substantial investments in state of the art online training and operations materials, inventory controls, and reporting standards that will support franchisees as we build Firewurst into a national brand.”

The Firewurst menu offers the highest-quality, flame grilled sausages and hot dogs made from the finest cuts of lean pork and beef, Morgenstern said. Each hot dog and burger is 100-percent Certified Angus Beef, which is MSG, allergen and gluten free, and also free of artificial flavors and binders. In addition to its entree selection, the restaurant features chili, sauces, dressings and a variety of sides, such as house slaws, hand-cut fries and crispy onion tanglers.

"While today's consumers like to splurge on comfort food, they also want healthier options that don't compromise taste for calories," said Dan Morgenstern, VP of marketing. "We recently were named one of the best options in the RTP for vegetarians, and two years in a row we have been awarded as the Best Lunch in Cary, NC by the News & Observer." 

Apart from serving customers at its two locations, Firewurst also has a catering service for office meetings as well as large events, offering sausages, burgers, and dogs in hot bars and on-site grillings. It recently introduced a boxed lunch solution with several different wrap flavors.

For a copy of the Franchise Disclosure Document, interested parties can visit the company's home pageand submit information requests as well as other inquiries.