News

Firehouse Subs to open in Louisville, Ky.

August 29, 2010

Firehouse Subs has announced the Aug. 31 grand opening of its first location in Louisville, Ky., to be opened by franchisee George Scherzer.

“This is my first restaurant and I couldn’t be more fired up to bring exceptional subs to our community,” Scherzer said. “We will immediately begin raising money for the Public Safety Foundation which gives back to public safety entities.”

Firehouse Subs features specialty subs such as the No. 1 selling Hook & Ladder and the New York Steamer, both named after fire trucks. The Hook & Ladder includes Smoked Turkey and Virginia Honey Ham smothered with Monterey Jack cheese. The New York Steamer, inspired by New York delicatessens, combines corned beef brisket and pastrami topped with provolone. All large specialty subs boast a half-pound of meat.

Firehouse Subs, founded in Jacksonville, Fla., by former firefighting brothers Chris and Robin Sorensen, now has 391 units and has donated more than $2.5 million to hometown heroes, including fire and police departments and EMT organizations, through its public safety foundation.