News

Firehouse Subs spreads to Puerto Rico

August 21, 2011

Firehouse Subs has announced plans for a 26-unit expansion in Puerto Rico within the next few years through a partnership agreement with Caribbean Restaurants LLC.

This will mark the chain's first move outside of the continental U.S.

Firehouse Subs currently includes 441 locations. The ultimate goal is to open between 50 and 60 locations in Puerto Rico.

Caribbean Restaurants LLC is a multi-million dollar international company that currently operates 178 Burger King restaurants in the territory.

"We are delighted to have the opportunity to bring the Firehouse Subs brand to the island of Puerto Rico," said Don Fox, CEO of Firehouse Subs. "In Caribbean Restaurant Group, we have found the perfect franchise partner. They have decades of experience in the restaurant business in Puerto Rico, and a superb reputation for operational excellence. The citizens of Puerto Rico have an appetite for bold, rich flavors, and we are confident they will find Firehouse Subs to be a great addition to the island's culinary scene."

Aniceto Solares, president and CEO of Caribbean Restaurants LLC, added that Firehouse Subs fits the Puerto Rican way of life with its exceptional product, dynamic culture and dedication to community service.

All Firehouse Subs locations in Puerto Rico will feature a Coca-Cola Freestyle fountain, offering 120-plus sparkling and still beverage brands from a single freestanding unit. The beverage possibilities include many flavors never before marketed, such as caffeine-free Diet Coke with Lime, Fanta Peach, Grape Vault, Minute Maid Light Orange Lemonade and more.