Food & Beverage

Firehouse Subs debuting sub for 'brinner'

Provided

January 28, 2021

Firehouse Subs is starting the new year with a twist on a best-selling menu item by introducing the Everything Hook & Ladder. Inspired by the classic everything bagel paired with cream cheese, this sub features the same flavors from the chain's Hook & Ladder — hot smoked turkey breast, Virginia Honey ham and Monterey Jack cheese, topped with lettuce, tomato, onion and deli mustard — but with the addition of an everything bagel-seasoned sub roll with Philadelphia Cream Cheese, according to a company press release.

To kick off National Brinner Week (Feb. 1-7), Firehouse Subs is offering Rewards members double points on purchases made Monday. Brinner — eating breakfast for dinner — isn't a new concept but the Everything Hook & Ladder sub fits the bill when it comes to satisfying breakfast cravings, Firehouse Subs Director of Product Development Jay Miller said in the release.

"This new sub combines the popularity of the everything bagel seasoning with guests' passion for our fan-favorite Hook & Ladder sub," he said. "With the increased interest in combining breakfast-inspired flavors all day long, we are excited for guests to try our tasty new creation. For the full brinner experience, I suggest pairing the Everything Hook & Ladder sub with a freshly baked oatmeal cookie and one of several exclusive orange-flavored beverages from the Coca-Cola Freestyle machine, like orange Sprite Zero Sugar or orange Barq's Créme Soda."

Additionally, any sub on the menu can be made an "Everything" by upgrading to an everything bagel seasoned sub roll to any medium sub for $1 more and by adding Philadelphia Cream Cheese for 50 cents.

Firehouse Subs has more than 1,190 restaurants in 46 states, Puerto Rico, Canada and non-traditional locations