News

Firebird goes digital to manage operations

September 8, 2017

Firebird Restaurant Group has implemented MeazureUp technology across its brands in hopes of better managing existing and future locations. The Texas company owns El Fenix Mexican Restaurant, Snuffer's Restaurant & Bar, Village Burger Bar, Meso Maya, Taqueria La Ventana and TorTaco.

"We are excited to streamline our process and use this tool to analyze our results by district and brand," Tim Schroder, VP of operations services, said in a company press release. "This information allows us to drive positive outcomes that benefit our people, our brands and our business."

The MeazureUp solution offers in-audit functionality such as live photos, comment and action plan collection, all of which are accessible on any mobile device or tablet. The features will help district managers conduct stronger assessments at each restaurant and permit management to see in real time the full analysis breakdown of each assessment gathered in one space, Ashley Helkenn, senior training manager.

"It will increase our ability to maximize time in restaurants and will allow us to generate real-time, actionable data from restaurant visits," she said.

Besides its restaurant brands, Firebird owns and manages Sunrise Mexican Foods, which produces Mexican food products.