STRATEGIC PARTNERS
September 9, 2019
Miami-based Fiesta Restaurant Group, parent company of Pollo Tropical and Taco Cabana, has appointed Hope Diaz as its CMO, effective Sept. 16.
"She possesses outstanding leadership capabilities and brings to us significant experience and expertise in marketing and brand analytics which she previously utilized to successfully evolve Popeyes' and Burger King's brand identities," Fiesta President and Chief Executive Officer Richard Stockinger said in a company press release. "Being a Miami native, Hope is very familiar with our Pollo Tropical brand and its potential. Her initial efforts will be focused on bringing its marketing and branding initiatives to the next level."
Prior to joining Fiesta, Diaz held a variety of leadership roles at Restaurant Brands International, which owns Burger King, Tim Hortons and Popeyes. Most recently, she was the global chief marketing officer at Popeyes, where she led all global marketing efforts, including the brand's visual identity and restaurant image initiatives.
During her tenure at Burger King, she served as head of marketing communications for North America, as well as head of global innovation and guest understanding. In that role, she spearheaded global insights projects, including research and analytics. Before joining Restaurant Brands International, she was the director of research and strategic planning at MTV Networks Latin America, where she was responsible for all programming research for MTV Latin America, Nickelodeon Latin America and VH1 Latin America.
