Staffing
Feng Cha appoints Dessie Brown Jr as marketing director
December 9, 2025
Feng Cha has appointed Dessie Brown Jr. as its director of marketing.
Brown will lead marketing strategy and brand growth initiatives for the boba tea chain, which operates more than 80 locations across the United States. He will be based at the company's headquarters in the Dallas area.
Brown's background includes consumer-brand marketing and digital activations. In his new role, he is tasked with focusing on brand storytelling, expanding digital rewards programs and enhancing support for franchise operators through local partnerships.
"At Feng Cha, the drink is only part of the story," Brown said in a company press release. "What really matters is the place it holds in people's lives: where friends meet up after class, someone finds a quiet moment with tea, or families grab a treat together."
Founded in 2017 in Richardson, Texas, Feng Cha was started by two college friends. The company creates handcrafted tea blends and offers franchise opportunities for entrepreneurs.
