Franchising

Fazoli's system-wide sales soaring

Provided

November 9, 2021

Fazoli's system-wide sales, which are up 27.4% over 2019, are among the highest in the industry, according to a report from Kalinowski Equity Research LLC.

"At Fazoli's, we are a very tactical organization that focuses on consumer behaviors and it continues to position the brand as a leader in the industry," Fazoli's CEO Carl Howard said in a press release. "At our core, we provide delectable Italian dishes at an unbeatable value, highlighted by our exceptional service. We stand out among the competition — over major brands like Burger King, McDonald's and Domino's."

The Kentucky-based brand, which is being purchased for $130 million by FAT Brands, has also seen rapid growth in its rewards program. In Q3, it posted 8% growth in unique loyalty guests from the second quarter. Fazoli's total loyalty sales reached $5,837,902, a nearly 12% lift from Q2, according to the release.

Fazoli's, which has nearly 220 locations, has signed four area development agreements to add 10 locations this year in Florida, Georgia, North Carolina and South Dakota. It celebrated three openings in Q3 in Rome, Georgia; Warrensburg, Missouri; and Zanesville, Ohio. The brand is slated to open six more locations in Florida, Tennessee and Texas for a total of 15 restaurants, setting a record for new openings.

"Future franchisees are looking for a lucrative investment opportunity, and that's what they're getting when they sign with Fazoli's," Howard said. "Our AUVs have never been higher, and we're growing our brand's footprint across the country at an unprecedented rate. From record-breaking sales, a focus on operational excellence and impressive guest engagement online, we're doing everything right. Fazoli's future is limitless."

Founded in 1988 in Lexington, Kentucky, Fazoli's spans 27 states.