News

Fazoli's redesign proves profitable

August 16, 2019

Fazoli's is rolling out a new look that includes communal seating, rich wood tones and artwork highlighting its made-to-order and made-to-share philosophy. The design also includes self-ordering kiosks and a pickup counter for mobile app and online orders, according to a company press release.
 
"Our new restaurant design was built to showcase our premium menu and highlight the quality that comes from fresh ingredients made to order," President and CEO Carl Howard said in the release. "As a best-in-class brand, we're dedicated to enhancing our guests' experiences by offering variety, value and convenience. Our new remodel strategy is only the beginning."
 
The brand is also developing two smaller double drive-thru prototype designs — a 2,200-square-foot and a 2,500-square-foot prototype. Franchisees may choose from these two options along with the traditional 2,500-, 2,800- and 3,300-square-foot facilities. 

"Our two new double drive-thru prototype designs are the next piece of the value equation for the Fazoli's brand," Howard said. "We are focused on adding a friction-free experience and enhanced convenience for our guests, while reducing startup costs for our franchisees. The new prototype and remodel package will ensure that we remain a vibrant brand for years to come."
 
With its latest round of upgrades finished, Fazoli's hopes to have the remodel completed at its nearly 300 units by end of 2021. With remodeled locations seeing close to an 11% sales and 9% traffic lift, turnover dropping by 11.6%, staffing up 6.4% and an increase in guest review scores, franchisees are on board, Howard said. It also helped that the team has cut the remodel expenditure by 75% since it started in 2016.
 
Howard said the prototypes and brand refresh will be a game changer for potential franchisees looking to join a relevant brand with staying power. The brand is offering an incentive plan that guarantees savings of at least $125,000 for those developing at least three locations. Franchisees developing more than five locations will save more than $200,000.
 
"We've been a leader in the industry for more than 30 years, and there's a reason for that," Howard said. "Our commitment to quality and delivering an unmatched experience keeps us on top. We're just getting started."