News

Fazoli’s first on-campus unit chosen by Texas Tech student focus groups

May 20, 2014

Fazoli’s will soon open its first on-campus unit at Texas Tech University in Lubbock. According to a news relase, the new restaurant will be located in a food court space at The Market at Stangel/Murdough. Guests will have the option to dine in or carry out food from this on-campus location.

Construction is scheduled to start this spring, with the restaurant to open this fall. TTU operates campus foodservice and has a licensing agreement with Fazoli’s.

This restaurant is part of Fazoli’s strategic plan to grow through non-traditional locations, the release said. Two student focus groups favored Fazoli’s as the first choice of brands they wanted on campus, according to Kirk Rodriguez, director of Hospitality Services. Most of the students were familiar with Fazoli’s from two traditional sites in Lubbock.

 “We liked Fazoli’s flexibility in working with us in terms of layout and design,” he said. "The location will be positioned in a highly visible part of the market near the entrance. Fazoli’s logo and other branding will be displayed prominently, and there will be a digital menu board.”

Fazoli’s will offer signature items such as fresh salad bowls under 400 calories, oven-baked pastas, build-your-own pasta bowls, classic Submarinos, pizza, breadsticks, sweet treats and beverages. Guests will have the option of creating their own pasta combinations by choosing from different types of noodles, sauce, meat and vegetables. They also may have their pasta dish oven-baked.

The market will be open seven days a week, and Fazoli’s will have the capacity to cater campus events from this unit.

After opening, Fazoli’s plans to showcase it as a prime example of a campus location. The company is seeking similar opportunities with other college and university campuses around the country, the release said.