Fazoli's exec named Firehouse Subs marketing director

JACKSONVILLE, Fla. — Firehouse Subs appointed Douglas Reifschneider to the post of marketing director in July.

 

Reifschneider's restaurant marketing experience spans more than 20 years. Formerly the director of field marketing for Fazoli's Management Inc., he led eight field marketing mangers for the 372-unit Fazoli's restaurant chain.

 

As director of marketing, Reifschneider oversees Firehouse Subs' national marketing budget, manages the business relationship with the company's ad agency, provides direction and coaching to Firehouse Subs' area representatives.