STRATEGIC PARTNERS
The contemporary design incorporates a distinctive 35-foot tower, improved lighting and a versatile color scheme that gives the brand a fresh, modern image.
December 21, 2015
Fazoli's franchisee P & K Enterprises has opened an Iowa convenience store location as its aggressive franchise recruitment program picks up steam. The franchisee also owns c-store restaurants in Colorado, Indiana, West Virginia and Tennessee, with one under construction in central Indiana.
Another franchisee, C&P Italian Restaurant Co., recently broke ground in Macon, Georigia, featuring a new prototype design, according to a company press release. It will be the first Fazoli's to have the new, stand-alone prototype design, said Carl Howard, president and CEO.
The contemporary design incorporates a distinctive 35-foot tower, improved lighting to make the building more visible at night, prominent placement of the recognizable Fazoli's tomato logo and a versatile color scheme that gives the brand a fresh, modern image. It was created to appeal to both a new generation of diners and long-time customers, as well as potential franchisees, Howard said.
"Our new prototype illustrates why Fazoli's is such a dynamic brand that's experiencing record sales growth," said Howard, who noted franchisee same-store sales have been up 65 of the last 68 months. "We're constantly improving every facet of our concept to ensure an excellent customer experience while offering a unique investment opportunity to operators."
At 2,800 square feet with seating for approximately 100, the design can be scaled in size, said John Bernardo, Fazoli's director of construction and facilities management. New awnings display the logo, illuminated at night with LED lights.
"Fazoli's enjoys a well earned reputation as an innovator," Bernardo said. "With our new prototype we’re staying ahead of design trends." He added elements will be used in non-traditional, in-line and end-cap units.
The chain has opened five franchised units this year and expects to open as many as 12 franchised locations next year, Howard said.
