Franchising
Faze Subs launches via DoorDash
August 1, 2022
Faze Holdings Inc, a lifestyle and media platform rooted in gaming and youth culture founded in 2010, has partnered with Virtual Dining Concepts Culinary Director Chef Eric Greenspan to create Faze Subs, a virtual restaurant brand featuring original sandwiches available in 23 states via DoorDash. The concept will expand to additional U.S. cities and Canada later this year.
"FaZe Subs marks our first foray into a virtual food brand, Faze CEO Lee Trink said in a company press release. "As a pioneering brand born on the internet, FaZe is perfectly positioned to capitalize on the creator economy's evolution beyond traditional ad-based revenue to more scalable product-based revenue."
Virtual Dining Concepts is also behind TikTok's MrBeast and Mariah Carey's virtual cookie brand.
