April 22, 2013
Fatburger has announced its newest location in Beirut, Lebanon. The owner of the newest location, Vetra Investments, LLC, is a hospitality and food service specialist based in Dubai and has been a driving force in Fatburger's international growth, said CEO Andy Wiederhorn.
"As a trademark American company, exploring this market in Lebanon is an exciting and strategic addition to our global expansion," he said. "We are thrilled to work with Vetra Investments to offer international consumers this classic American meal, and look forward to continued growth throughout the Middle East."
The better burger brand has locations in more than 27 countries since it opened 60 years ago in Los Angeles. It's operating eight units in the UAE, with another soon to open in Abu Dhabi. To date, Fatburger has nearly half of its locations overseas, further emphasizing the brand's commitment to growing its international profile, including many untapped markets, Wiederhorn said.
Along with its expansion plans in the Middle East, Fatburger has agreements for more than 300 new units, which will extend its global reach in areas such as Asia, Europe and North Africa. Recently, the chain opened international restaurants in Amman, Jordan and Karachi, Pakistan.
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