News

Fatburger CEO hits the blogosphere

April 3, 2014

Andrew Wiederhorn, CEO of Fatburger and its co-branded partner restaurant Buffalo's Café, has created a blog, http://www.AndrewWiederhorn.com, designed to share his insights on business, restaurants and other topics, according to a company press release.

"People seem to be interested in the Fatburger turn-around and some of my related stories from the trenches," Wiederhorn said. "I frequently get tapped to discuss topical issues and how they affect the business community, so I felt it made sense to bring some of my insights to the public, and in particular restaurant entrepreneurs and franchise owners."

After buying Fatburger in 2003, Wiederhorn, 48, became the CEO in 2006, and guided the chain out of bankruptcy and into a positive growth period that saw more than 30 new restaurants opening world-wide.

The new blog launches with a suite of social media accounts, also designed to make his business expertise more available to the restaurant industry and franchise owners in particular, according to the release. Fatburger franchises are up dramatically, and interest in the company has spiked on news of the co-branded Buffalo's Cafe entering the picture. Co-branded franchise owners are reporting that the dual restaurants are generating profits 25-30 percent higher than a stand-alone Fatburger, with only minimal re-tooling and equipment purchases, Wiederhorn said.

"Mr. Wiederhorn's business expertise is a valuable commodity. This social-first strategy delivers an engaging experience that inspires people to talk about, post and otherwise interact and share what Mr. Wiederhorn has learned," said Richard Bergér, VP of E-Business at ASTRALCOM, the company tapped to create the blog. "We simply aimed to make it more accessible to an audience who clearly values his experience and insights in the industry."