Food & Beverage

FAT Brands rolls out cookie menu to burger concepts

Provided

August 8, 2023

FAT Brands Inc., the parent company of Fatburger, Johnny Rockets and 15 other restaurant concepts, is now serving cookies from its sister brand, Great American Cookies, at its burger restaurants, including Fatburger, Johnny Rockets and Elevation Burger.

The sweet menu rollout is a strategic optimization that leverages FAT Brands' company-owned manufacturing facility, which produces cookie dough and pretzel mix for Great American Cookies and Pretzelmaker. Elevation Burger completed its cookie roll-out earlier in April of this year.

"For both Fatburger and Johnny Rockets, we see these additions as a way to further build and enhance our dessert programs," Taylor Fischer, VP of marketing, FAT Brands' Fast Casual Division, said in a company press release. "Playing into synergies is at the core of FAT Brands' DNA. We are thrilled to be able to tap into our cookie dough facility to provide more delicious offerings for our fans."

Los Angeles-based FAT Brands and owns over 2,300 restaurant units worldwide.