Franchising

FAT Brands-owned Smokey Bones partners with Robert Irvine

Photo: Smoke Bones

November 2, 2023

Smokey Bones, which has 61 locations and several ghost kitchens is partnering with culinary personality and philanthropist, Chef Robert Irvine, to create Robert's Ribfest, a half-rack of house-smoked St. Louis ribs, two sides, a piece of garlic bread and a choice of appetizer or dessert.

Smokey Bones has committed to donating 10% of all sales from Robert's Ribfeast promotion, up to $100,000, to the Irvine Foundation, dedicated to transforming the lives of service members, veterans, first responders and their families. The promo also includes Ribfeast for Two, $29.99, featuring a full rack of St. Louis ribs, four sides, two pieces of garlic bread and choice of appetizer or dessert.

"We are honored to partner with Chef Irvine, who shares our appreciation for not only our ribs but also for our active-duty military and veterans," Cole Robillard, chief marketing officer at Smokey Bones, said in a company press release. "Chef Irvine is a frequent guest at Smokey Bones and a natural fit for our brand as he has made a significant impact on both the restaurant industry and military community. We are excited to not only offer guests a terrific deal on his favorite meal but to bring our communities together to support this important cause."

"We are thankful for the generosity of Smokey Bones in their efforts to support the Robert Irvine Foundation," said Chef Irvine, who is the host of Food Network's show "Restaurant: Impossible," where he gives struggling restaurateurs a second chance to turn their lives and businesses around. "These funds will go towards our Food, Wellness, Community, and Financial programs which impact thousands of service members, veterans and their families. We look forward to kicking off this partnership with the Masters of Meat in supporting America's heroes."

Robert's Ribfeast will be available at all Smokey Bones locations until Jan. 1, 2024, while supplies last.

FAT Brands, which acquired Smokey Bones earlier this year for $30 million, also owns Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli's, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo's Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Smokey Bones, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses.