November 10, 2020
After launching ghost kitchens in Dallas and Chicago earlier this year, FAT Brands Inc., which owns Fatburger, Johnny Rockets, Buffalo's Cafe, Buffalo's Express, Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, has added a delivery-only location in San Francisco.
"Through the ghost kitchen model, we can enter new territories at a faster rate, and begin to develop brand loyalty for continued expansion in various formats," CEO Andy Wiederhorn said in a company press release. "San Francisco is an ideal market to continue our ghost kitchen expansion plans as we see unlimited opportunities for growth in the region."
The ghost kitchen will operate through third-party delivery services Uber Eats, Postmates, DoorDash and Grubhub. Local San Francisco customers will be able to simultaneously order menu items from FAT Brands' Fatburger, Buffalo's Express and Hurricane Grill & Wings. Yalla Mediterranean will be added to the ghost kitchen offering in the near future.
The San Francisco ghost kitchen announcement comes as part of a larger development agreement between FAT Brands and Tahoe Miller Group, which includes future growth plans in San Jose and Sacramento.
FAT Brands franchises over 700 units worldwide.