Franchising

FAT Brands opens ghost kitchen in Dallas

Provided

October 26, 2020

FAT Brands Inc., parent company of Fatburger, Buffalo's Express, Hurricane Grill & Wings, Yalla Mediterranean and five other restaurant concepts, is opening a ghost kitchen in Dallas via a development agreement with Plano-based Croft Ventures. There will be additional Texas ghost kitchens opening in the coming weeks in Austin and Houston, according to a press release.

"Ghost kitchens provide us with the opportunity to introduce multiple restaurant concepts with new audiences at a much faster rate than if we opened individual restaurants for each, allowing us to efficiently develop brand loyalty for continued expansion in various formats," CEO Andy Wiederhorn said in the release. "We have significant growth plans in Texas for our portfolio brands and are eager to open several other ghost kitchens in the state in the coming weeks with partner Croft Ventures."

The ghost kitchen will operate through third-party delivery services Uber Eats, Postmates, DoorDash, Grubhub, and will be available for pickup on Fatburger.com. The ghost kitchen will also partner with local delivery partner, Favor, at a later date. Local Dallas customers will be able to simultaneously order menu items from FAT Brands' Fatburger, Buffalo's Express and Hurricane Grill & Wings concepts. Yalla Mediterranean will be added to the ghost kitchen offering in the near future.

FAT Brands, based in Los Angeles, owns Fatburger, Johnny Rockets, Buffalo's Cafe, Buffalo's Express, Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises over 700 units worldwide.