Franchising

Farmer Boys opening 100th location

Provided

October 6, 2020

Farmer Boys, based in Southern California, is celebrating the opening of its 100th restaurant Oct. 23 at 23190 Cajalco Expwy., in Perris, California. Guests will receive a scratcher after every purchase made during the 100th restaurant grand opening weekend for a chance to win prizes including discounts and free food, according to a company press release. Every guest is a winner and three individuals will win free Farmer Boys food for a year. All guests who spend $15 or more will receive a free commemorative gift that is exclusive to the Perris grand opening.

"We are thrilled to open the 100th Farmer Boys restaurant in the city where we first opened nearly 40 years ago," Larry Rusinko, vice president and chief marketing officer, said in the release. "We wanted to do something extra special to celebrate this milestone. Through our 100 Acts of Kindness initiative, we aim to support, encourage and uplift those who are cultivating relationships in their local communities, something we always strive to do at Farmer Boys."

In honor of the 100th opening and to give back to those helping their communities, Farmer Boys is launching its 100 Acts of Kindness search. Designed to reward "friendly farmers" or individuals who are cultivating involvement in their communities, it will select 100 winners who will each receive a Farmer Boys T-shirt and $25 gift card. One grand prize winner will receive $1,000 as a thank you for their impactful community efforts.

To enter, applicants must post a photo or video on their personal Instagram account explaining their act of kindness and why they should be selected as one of the friendly farmers. Applicants must tag @FarmerBoysFood and use the hashtag #FriendlyFBFarmer in their caption. Individuals can post now through Oct. 15.

Once the application process is closed, winners will be notified via their username being tagged in an Instagram post on Oct. 23.

Instagram accounts must be set to public to be considered. Individuals must be 18 years or older to enter to win, and all applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity or any other discriminatory factors prohibited by law. All rules and eligibility can be found at https://www.farmerboys.com/100-acts-of-kindness-instagram-campaign/.

The Perris – Cajalco location is open Monday through Sunday from 5:30 a.m. to 12:00 a.m., and offers drive-thru service, outdoor dining, take-out, and when appropriate, dine-in.

Since opening in 1981 in Perris, Farmer Boys' menu consists of burgers, cooked-to-order breakfast served all day, hand-chopped salads, specialty sandwiches and more. Produce is delivered fresh and whole to each restaurant every morning.