Staffing

Farmer Boys names CMO

Farmer Boys has appointed restaurant industry veteran Joe Adney to serve as VP and CMO.

October 13, 2021

Farmer Boys, a Southern California-based fast casual chain, has appointed restaurant industry veteran Joe Adney to serve as VP and CMO, according to a company press release.

Adney brings 30 years' experience in leading marketing teams and a proven track record of driving results through data-driven innovation, cross-functional collaboration and developing strategic partnerships. He most recently held the position of CMO at Black Bear Diner and has led highly successful teams at Shari's Cafe + Pies, Baskin-Robbins, IHOP Corp., Disney and Bob Evans Restaurants.

"Farmer Boys is known for its exceptional customer service and deep-rooted hospitality," Adney said in the release. "I am pleased to join a team and brand that values food quality and customer experience so highly."

The appointment comes alongside the announcement that Farmer Boys current CMO Larry Rusinko has retired.

"Adney has vast experience working with national and locally-recognized concepts and consulting firms, and we're very excited for his passion and expertise to enhance the growth of Farmer Boys," Dave Wetzel, president and COO of Farmer Boys, said in the release.