Marketing

Farmer Boys supporting The Great American Takeout's Burger Bash

Provided

May 26, 2020

Farmer Boys, a  Southern California-based fast casual, is a presenting sponsor of The Great American Takeout's Burger Bash event on National Hamburger Day, May 28. The first 2,000 guests who scan their receipts through Farmer Boys' Very Important Farmer app on May 28 will receive an offer for a free Big Cheese burger to use on their next visit.

"Since its inception at the onset of the COVID-19 crisis, we've experienced how The Great American Takeout has consistently helped drive business with its weekly events, so we're very proud to partner with them as a presenting sponsor for this week's Burger Bash," Larry Rusinko, vice president and chief marketing officer, said in a company press release. 

The Great American Takeout Burger Bash is the latest event in a campaign to support the restaurant industry combat the effects of the COVID-19 pandemic. It aims to drive takeout and delivery orders as a means to support the struggling restaurant industry during these times. The campaign has generated widespread buzz and raised $310,000 for charitable organizations that support restaurant workers across the country, according to the release.

Farmer Boys has 94 units across California and Nevada.