February 20, 2019
Farm Burger will add a catfish sandwich to its menu come March 5, just in time for the Lenten season.
The sustainable protein addition will be available at all locations except the store at Atlanta's Mercedes-Benz Stadium.
The blue catfish is an invasive species of catfish causing ecological issues in Virginia's Chesapeake Bay, according to a press release, and threatening native populations of fish, crabs and other species.
"We had been looking for a way to incorporate sustainable seafood onto the menu for a while, knowing that much of the seafood served in restaurants is endangered," said Jason Mann, co-founder and CEO of Farm Burger, in the release. "At Farm Burger, our goal is always to do right by people and planet. If this offering can spark a conversation among people who may not be aware of this environmental issue, that's positive momentum in my opinion."