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Farm Burger elevates app, customer feedback collection

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January 27, 2023

Farm Burger is refining its guest experience with the rollout of an app focused on delivery, convenience, choice and guest feedback.

Features include the ability to order delivery in the app, which is powered by Farm Burger's partner, Grubhub; receive real-time updates on each delivery order, seamless pay options including Apple Pay, improved ordering functionality, an interactive user interface and a rewards store added to its overall Grassfed Rewards program.

"Our priority has always been our guests, and we know that they value time and convenience," Co-Founder George Frangos said in a company press release. "The Farm Burger team is continually exploring new ways to serve them better. By empowering guests to order what they want and when they want it, all from the palm of their hands, the Farm Burger app was designed to provide efficiency and a personalized experience. We have paid close attention to emerging trends in technology and how others in the industry are integrating new ideas into their model. We're proud to innovate alongside them and stay at the forefront of excellent service in the fast casual dining space with our newest app."

Users may unlock different status levels to earn extra rewards, racking up free food and swag along the way from Grasshopper status to Mama Cow status.

In addition to the app updates, Farm Burger is partnering with Ovation, an actionable guest feedback platform that allows the restaurant to monitor diner sentiment, fix issues quickly and offer a simple avenue for users to leave reviews directly from their phones. The SMS guest chat platform offers a more personalized dining experience that notifies managers of concerns immediately, giving them the ability to resolve the problem faster, according to Dawn Law, director of marketing at Farm Burger.

"The grassfed goodness that you get from one of our signature burgers is amazing but if it isn't backed by top-notch customer service, we aren't satisfied," she said in the release. "By adding this service into our tech stack this year, we'll be able to respond to feedback in a meaningful way that ensures we're delivering on our Farm Burger promise, which is to better connect people to each other and their community."

Founded in 2010 by organic rancher Jason Mann and restaurateur George Frangos, Farm Burger has 12 locations across the southeast.

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Ovation

How Great Restaurants Get Better - Guest Experience Management Platform

Ovation is a guest experience platform for multi-unit restaurants that starts with a 2-question survey to drive revenue, streamline guest recovery, and easily improve operations. Thousands of restaurants, including leading brands like Dave's Hot Chicken, use Ovation to get more feedback, recover guests in real-time, and improve.

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