May 13, 2022
Charlotte, North Carolina-based Famous Toastery, a 25-plus unit breakfast, brunch and lunch franchise, has hired Joe Gillie as VP of Operations, where he will support incoming franchise owners as the brand moves closer to achieving its goal of reaching 50 units — doubling its footprint by 2024, according to a company press release.
Most recently, Gillie worked as CFO for Charleston Hospitality Group, which includes several restaurant brands, including Toast All Day. Prior to that, he worked with Popeyes Louisiana Kitchen and has experience on the franchisee level as the COO for a restaurant group that owned 18 Popeyes franchise locations in Baton Rouge, Louisiana.
"Basically, I've worked in every role imaginable in the restaurant industry," Gillie said in the release. "I started working in restaurant kitchens 30 years ago, and have worked my way up to general manager, franchisee and executive."
With a marketing plan to saturate the Carolinas, Virginia and Tennessee, CEO Robert Maynard's vision is to sell up to 10 deals in 2022 and to open four to six restaurants next year. He's aiming to eventually open 50 restaurants, and his strategy is to target Charlotte, then the Triangle, followed by the Blue Ridge Mountains before expanding elsewhere.
The cost to open a Famous Toastery franchise ranges from $605,500 to $1,029,500 including a franchise fee starting at $45,000.