Franchising
Fajita Pete’s targeting midsize cities
March 20, 2025
Fajita Pete's, a 31-unit Tex-Mex catering and delivery restaurant concept, is opening next week in Wichita Falls, Texas.
"This location is incredibly important to our growing brand, as Wichita Falls opens up the possibility of Fajita Pete's in many more markets across the United States," Hugh Guill, chief brand officer, said in a company press release. "(Franchisees) Cody and Katelyn Miller are exactly the type of franchisee that Fajita Pete's hopes to recruit, train, and support. Hard-working and community-focused, they are the perfect duo to bring our fresh Tex-Mex to a midsize market."
Founder Pedro "Pete" Mora said since its inception, Fajita Pete's has leaned into family values, hard work and serving our communities.
"We saw these qualities first-hand in both Wichita Falls and in the Millers and believe this store and these franchisees will succeed by integrating into the community that matters greatly to them," he said in the release.
