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Fajita Pete's partners with Circle G Partners to fuel growth

September 20, 2018

To fuel national growth, Texas-based Fajita Pete's has teamed up with restaurant investment company Circle G Partners, according to a company press release.
 
The agreement will increase support for operations and maximize the power of both corporate and franchise stores to grow the brand throughout Texas and the rest of the country, said Ben Guill, a partner at Circle G Partners, which has $50 million of partner investable capital and develops restaurant franchises in Houston.
 
"We couldn't imagine a better team or concept to back with our operational and financial support,"Guill said in the release. "Given the increasing demand nationwide for the convenience of delivery and the uniqueness of its product, we believe Fajita Pete's is well positioned to create a staple offering alongside traditional delivery options like pizza and Chinese food. We are all looking forward to building out Fajita Pete's throughout Texas and the nation."
 
Through this partnership, Fajita Pete's has implemented top-tier electronic reporting and food analytic software and has begun development of additional corporate locations, including a food truck. The partnership has also enabled Fajita Pete's to add additional support staff, partner with experienced restaurant-focused marketing and public relations teams, and support amplified overhead needed for growth, said founder Pedro "Pete" Mora
 
"We take great pride in our award-winning fresh-off-the-grill fajitas because we believe they're the best in the business," he said in the release. "Fajita Pete's delivers great tasting fajitas and fajita-inspired dishes from our kitchen to your table through our fresh-prepared ingredients, generous portions, and reasonable prices. This collaboration with Circle G will enable us to achieve our long-term vision to make Fajita Pete's a widely recognized, iconic brand. We can't wait to see all of the good things to come from this partnership."
 
Fajita Pete's has 10 locations across Texas with six additional locations set to open by the first quarter of 2019. Joey Eguia, head of franchise growth, will discuss the chain's growth strategies at this year's Fast Casual Executive Summit, Oct. 7-9 in Seattle. Register here.