News

Fatburger debuts Impossible Burger at all US locations

February 21, 2018

Fatburger is now serving the Impossible Burgers in all its U.S. locations, according to a company press release.

"I knew from the moment we debuted the Impossible Burger patty in Los Angeles that this was going to do well with our customers — it quickly became one of our best-selling items," Andy Wiederhorn, CEO of Fatburger's parent company, FAT Brands. "There's no doubt our customers will always love 100 percent beef Fatburgers, but we're hoping to engage both old and new fans alike with a top-notch meat-free option."

In development since 2011, the Impossible Burger handles, smells, cooks and tastes like ground beef from cows — but is made entirely from plants, according to a company press release.

Wanna hear more? Wiederhorn is keynoting the Restaurant Franchising and Innovation Summit, April 9-11 in London. Register here.