News

Evolution Fresh expanding in Midwest

February 26, 2014

Evolution Fresh customers in the Midwest now have more access to cold-pressed juice in more than 360 Chicagoland company-operated Starbucks stores. This expansion into the Midwest's largest market advances Evolution Fresh growth plans to increase its national presence and market share in the $1.6 billion super-premium juice category, according to a company press release. The Evolution Fresh business continues to grow steadily and is now readily available in more than 9,000 Starbucks stores and grocery retailers nationwide, said Chris Bruzzo, senior vice president and general manager for Evolution Fresh.

"We've been looking forward to introducing Evolution Fresh juices in Chicago area Starbucks stores and anticipate enthusiastic customer support," Bruzzo said."With the opening of our new state-of-the art juicery this past October, we have been able to quadruple the production of Evolution Fresh cold-pressed juices, allowing for greater distribution and accessibility to on-the-go nutrition for our customers."

Chicagoland Starbucks stores will carry six of the most popular varieties of juice, including the brand's top-selling green juice, Sweet Greens with Lemon. The suggested retail price of Evolution Fresh juice ranges from $2.99 to $6.99.

Evolution Fresh to continue Starbucks expansion

In addition to Chicago, other areas benefiting from Midwest distribution include most of Illinois, Milwaukee, Minneapolis, St. Louis, Detroit, Indianapolis, Cincinnati and Cleveland. Following the expansion of Evolution Fresh juices in Chicago and greater Midwest Starbucks stores, the brand plans to continue nationwide distribution of Evolution Fresh through U.S. company-operated Starbucks stores throughout 2014, according to the release.

In October 2013, the new state-of-the-art juicer opened, which allowed Evolution Fresh to significantly increase innovation, production and distribution capacity, according to the release. The $70 million, 264,000 square-foot juicery is one of the largest HPP juiceries in the U.S. capable of sourcing, peeling, squeezing and pressing raw fruits and vegetables.