Food & Beverage

Everbowl launches smoothie line

April 25, 2022

Southern California-based Everbowl is giving conscious eaters another way to fuel their active lifestyles with a line of four healthy smoothie concoctions.

"These refreshing smoothies are a great way to give your body the nutrition it needs to perform during the workday, recover from a workout, or while enjoying your favorite outdoor activities," COO Erik Hansen said in a company press release. "Market testing demonstrated that the flavor-packed, blended beverages add variety, and were a natural extension of the everbowl offering. These smoothies now allow guests to enjoy their favorite everbowl flavor combinations, packed with healthy ingredients, in an on-the-go form factor."

The line offers a range of flavor profiles, such as the Pitaya Wonder, which is based on Everbowl's proprietary twist on the tropical Pitaya (or Dragonfruit) superfruit; Matcha Magic, which incorporates the Asian green tea extract with bananas and almond milk; PB Cacao Dream, a layering of chocolate/peanut butter with banana and almond milk; and Nanaberry Bliss, which has bananas and strawberries swirled in a vanilla base.

"The smoothie line expansion is the first of an ongoing long-term product development strategy to drive traffic with a new audience and increase frequency with our existing loyal customer base," Kate Morgan, VP of Marketing and Operations, said in the release. "We believe once customers try the smoothies, they will not only be hooked on the beverages but also more inclined to try other menu offerings paving the way for us to develop and introduce more innovative products in the future."

Established in 2016, Everbowl has over 50 locations in California, Arizona, Florida, Georgia, Indiana, Missouri, Nevada, Oregon, South Carolina, Texas, and Utah with plans to open over 150 locations over the next 36 months in Colorado, Idaho, Louisiana, Texas and North Carolina.