News

Erbert & Gerbert's unveling makeover

July 1, 2019

Erbert & Gerbert's, based in Minneapolis, has launched a rebrand that includes an updated logo and store prototype and TV and radio campaigns featuring the company slogan, "Bold Between the Bread." Other additions included the launch of a loyalty app, updates and enhancements to the company website, a variety of  LTOs and a focus on catering that stars"The Colossus," a giant box of sandwiches, according to a press release.

The chain's new logo

"All in all, things are really happening here," Director of Marketing Jeremy Burke said in the release. "I came from a big brand (Buffalo Wild Wings) and learned all the things that worked, but more importantly what didn't. The moves that work for our demographic and customer base are being customized now for Erbert & Gerbert's."

Founded in 1988, in Eau Claire, Wisconsin, Erbert & Gerbert's has grown to more than 100 locations in 12 states under the leadership of President and CEO Eric Wolfe. Wolfe led the group to acquire restaurants that can be found in urban areas and in nontraditional sites such as institutions, hospitals, zoos and on corporate and college campuses.  

Further growth for 2019 into 2020 is expected in Minnesota, Wisconsin, Iowa, North and South Dakota and Michigan, according to the release.