News

Embassy Suites by Hilton cooks up fast casual concept

January 24, 2018

Embassy Suites by Hilton is undergoing a refresh of its food and beverage program, which includes a fast casual concept, E'Terie Bar & Grill, as well as E'Terie Food to Go. Both serve light bites, including Sticky Finger Ribs and a Mushroom and Kale Flatbread. The hotel chain is also rolling out Brickstones, a full-service option, according to a company press release.

"When done right, food and beverage boosts guest satisfaction, repeat business and overall profits, but staying on top of ever-changing guest preferences and dining trends is essential," Alan Roberts, global head, Embassy Suites by Hilton, said in a company press release. "Adapting to the tastes of today's travelers that crave both flexibility and flavor, with E'Terie and Brickstones we've created easy to implement dining experiences that deliver modern food in environments that inspire guests to stay well past the complementary Evening Reception hours and create new revenue generating opportunities for owners."  

E'Terie Bar & Grill offers fresh, quality meals in an environment that encourages socialization, while E'Terie Food to Go will address the needs of guests seeking grab-and-go options, Roberts said. Eliminating the traditional, full-service dining experience, this fast casual concept will offer lunch and dinner service, complementing the brand's Evening Reception with a menu of salads, sandwiches, snacks and entrees all available for purchase at the Atrium Bar.

Food to Go will be located next to the front desk area and will be stocked with takeaway options for guests on the move. E'Terie menu items will also be available to guests desiring in-suite dining.

While Brickstones provides a full-service dining experience and E'Terie a fast-casual meal, thanks to their bar-centric approach, both transform the Atrium Bar into the functional hub for all ordering and foodservice, creating a more streamlined staffing model for owners, Roberts said. Similarly, E'Terie leverages the existing infrastructure at Embassy Suites' hotels, such as the displays utilized during the made-to-order breakfast and the main kitchen, making it cost efficient to implement and easy to incorporate into legacy properties.

"We're excited to bring a new bar-centric approach to the hotel dining experience and evolve our F&B program into an offering that provides profitability, flexibility and of course plenty of flavor," Roberts said.