News

Elevation Burger heads to Big Apple

May 14, 2009

ARLINGTON, Va. — Elevation Burger has announced that it has signed a multiunit franchising deal with Fabian Rosario and John Harris to open a location in Lower Manhattan.

Rosario and Harris are both experienced New York City restaurant operators and real estate investors. Rosario is co-owner of the Brooklyn IHOP restaurant, which is one of the top three in sales locations in the IHOP system. Harris owns a full service restaurant, "The Spot" American Bistro, in Prospect Heights, Brooklyn.

"We both own full service restaurants and when we decided to do a restaurant together, we were interested in the growing fast casual category and we wanted a hamburger concept," Rosario said. "Elevation Burger focuses on one thing – burgers and fries – and they do it well. Living in New York City and witnessing the success of Chipotle, Whole Foods and Trader Joes in Manhattan, we knew there was a market for an organic fast casual burger restaurant."