Franchising
El Pollo Loco opening 500th US location
October 14, 2025
El Pollo Loco is celebrating a major milestone, announcing the opening of its 500th restaurant in the U.S. The location, which opens Friday in Colorado Springs, Colorado, marks a significant moment for the fire-grilled chicken chain during its 50th anniversary year, according to CEO Liz Williams
"Reaching 500 locations is a landmark achievement for El Pollo Loco, especially during our 50th anniversary year," Williams said in a press release. "It's a testament to the strength of our brand and delicious food, coupled with the passion and loyalty of our team members and guests."
The restaurant, at 825 E. Fillmore Street, is the company's third location in Colorado. It plans to open 10 locations in 2025, with most of them outside of its home state of California.
"Behind this milestone is one of the strongest development pipelines we've ever had," Tim Welsh, chief development officer, said in the release. He said restaurants are under construction in El Paso, Dallas, Albuquerque and the Seattle area.
To celebrate the opening and as part of its "Loco Friday Drops" program, the company is offering a two-piece chicken meal for $5 through its app on Friday, Oct. 17, for Loco Rewards members.
The 500th opening caps a year of strong growth and new initiatives for the brand, including:
- New brand identity: In May, the company launched its "Let's Get Loco" campaign, which it says reinforces its commitment to fire-grilled chicken and bold, innovative flavors.
- Menu innovation: New menu items this year have included Mango Habanero Chicken, Double Chicken Burrito Bowls and expanded quesadilla offerings.
- Athlete Partnerships: El Pollo Loco partnered with athletes, including pro skater Paul Rodriguez, NBA player Dalton Knecht and WNBA player Arike Ogunbowale.
The company, which began in the U.S. in 1980, has more than 500 company-owned and franchised restaurants across Arizona, California, Colorado, Louisiana, Nevada, Texas and Utah.
