Marketing
El Pollo Loco launches inclusivity-centered holiday campaign
November 2, 2020
El Pollo Loco Inc. has launched a holiday campaign, "Kids on Culture," which calls on the community to encourage inclusivity. Anchored in a 30-second video, the campaign features commentary by kids from different cultural backgrounds about how to bring people together and share culture, tradition and understanding through food.
"When you share food that's part of your tradition, you share part of yourself, which leads to greater understanding and ultimately brings people closer together," Bernard Acoca, president and CEO said in a company press release. "Who better to express this sentiment than children who bring an innocent and unadulterated view on life."
As part of the holiday campaign, El Pollo Loco is bringing back three classic holiday favorites inspired by the cultural traditions of the company's Mexican roots.
- Holiday Tamale Bowls, served on a bed of rice and beans and finished with creamy queso blanco, locally sourced queso fresco or slices of Hass avocado and chicken tinga. Available in three bowls: Double Tamale Avocado, Crispy Tamale & Chicken Tinga and Loaded Chicken Queso Tamale.
- Chicken Pozole Verde, made with fire-grilled pollo and hominy, slow-simmered in a rich broth of tomatillo, garlic, onion and chilies.
- Mexican Hot Chocolate, made from Abuelita Chocolate, spiced with a hint of cinnamon and vanilla, topped with whipped cream and a dusting of cinnamon sugar.
Founded in 1980, El Pollo Loco now has more than 465 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah and Louisiana.
