Marketing

El Pollo Loco drops merch line

Provided

December 6, 2021

El Pollo Loco Inc., a fire-grilled chicken restaurant chain, has launched Loco Gifts and Gear, its first line of merchandise.

Curated and handcrafted in a one-time collaboration with three Los Angeles-based Latino creators embodying El Pollo Loco's L.A. Mex spirit, the line includes shirts, hats, shorts, totes, hoodies, bikes, skateboards and surfboards, Andy Rebhun, senior vice president of marketing at El Pollo Loco, said in the release.

"At El Pollo Loco, we are incredibly proud of our L.A. Mex heritage, so we wanted to create truly distinct, high-quality merchandise that really captures the ethos and culture of our brand and our community," he said. "We are thrilled to be collaborating with such an incredible group of local artisans for the launch of Loco Gifts and Gear and we think our familia of customers are going to love the exclusive products they've designed."

The Loco Gifts and Gear include gear from the following artists.

David Flores
Celebrated skateboard designer and muralist, Flores is known for his skate industry logos and geometric depictions of cultural icons. Over the years, he has collaborated with a wide range of brands and organizations, from Stussy and Nike to the Los Angeles Dodgers and The Mexican Consulate. For his Loco Gifts and Gear product line, he has created three skateboards, two trucker hats, two T-shirts, a pair of board shorts and a tote bag.

Rick Massie
Venice Beach native Rick Massie became the first Mexican-American professional surfer when he signed with Quiksilver at the age of 18 in 1985. These days, he operates Massie's Ding Repair, repairing and crafting surfboards in the backyard of his Venice home. Massie has teamed up with El Pollo Loco to create a hand-shaped special-edition, fishtail-style surfboard, as well as a custom T-shirt, board shorts, trucker hat and tote bag.

Manny Silva
Mexican-born Manny Silva, a.k.a., "the godfather of lowriders," has been building custom bikes in his Compton shop since 1973. His lowriders are known for their tooled handlebars, detailed spokes, specialized insignia and designer seats. Silva has designed a custom El Pollo Loco lowrider bike for Loco Gifts and Gear as well as custom shirts, hoodies and trucker hats.

Loco Gifts and Gear products will be available in limited quantities at LocoGiftsAndGear.com.

El Pollo Loco has over 480 company-owned and franchised restaurants.